Accessible to both Windows and Mac users

This avatar-centric 2D fashion world offers its target audience of 12-20 year olds the ability to play with avatars that function as virtual paper dolls. WRR taps into celebrity culture by offering pre-made avatars that resemble popular celebs, including Justin Timberlake, Beyonce, J-Lo, Orlando Bloom, and Paris Hilton. Members are also encouraged to create their own unique looks which can be individualized with a wide variety of trendy clothing and accessories. Dressed-to-the-nines avatars can interact in glamorous social settings like pool, beach, and lounge areas or the cityscape or country-themed rooms, which are a mix of graphic illustrations and photographic backgrounds.

While the virtual world itself is not a technically groundbreaking space, it's extremely user-friendly and fun. WRR strikes just the right balance of emphasizing its main social space while integrating and promoting extra features that extend the theme of virtual fashion to other applications. For example, avatar looks can also be saved to mobile and desktop wallpapers, email signatures, and MSN chat avatar images, which serve to extend a member's virtual identity to other spaces and help promote the site in the process.

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