URL: www.mycoke.com/index.html?tunnel=cokestudios
Company: The Coca Cola Company and Studiocom, Atlanta, USA
Launch Date: 2002
Cost: Free
Hours: Open every day from 10am ET to 2am ET
System Requirements: Web browser with Macromedia Shockwave Player plugin
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Accessible to both Windows and Mac users |
View the Coke Studios Screen Shot Gallery
Coke Studios, part of the Coke Music site at Mycoke.com, is a promotional virtual world targeted to teens and young adults. Members can create their own customized music mixes in a virtual music studio, play them for other members, and receive ratings for each mix. Favorable ratings allow members to earn points called "decibels" which can be used to purchase virtual furnishings for their personalized studio areas. Members can also earn decibels by participating in a variety of promotional quizzes, games, and contests for Coca-Cola and its partners.
Avatars in Coke Studios are called "V-egos" and can be customized in a variety of outfits. Your V-ego can hang out in one of the many public rooms based on international cities like London, New York, and Moscow or socialize in customized private studios. Coke Studios also offers an in-world messenger feature which allows communication with other V-egos no matter where you are in the Coke Studios world.
"Cat's Clicks: Music Goes Coca Cola"
Tech TV Review September 16, 2002
http://www.g4techtv.com/feature.aspx?article_key=39829
"Coca-Cola's Carol Kruse" (interview), by Sara Wilson
iMedia Connection, Oct 2, 2003
http://www.imediaconnection.com/content/1309.asp
"CokeMusic.com's Viral Explosion, "ClickZ Case Study by Zachary Rodgers
May 14, 2003
http://www.clickz.com/features/case_studies/print.php/3314111
If you like this world, you might also like Habbo Hotel, Dubit, Playdo or Yohoho! Puzzle Pirates
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