Company: The Coca Cola Company and Studiocom, Atlanta, USA
Launch Date: 2002
Hours: Open every day from 10am ET to 2am ET
System Requirements: Web browser with Macromedia Shockwave Player plugin
View the Coke Studios Screen Shot Gallery
Coke Studios, part of the Coke Music site at Mycoke.com, is a promotional virtual world targeted to teens and young adults. Members can create their own customized music mixes in a virtual music studio, play them for other members, and receive ratings for each mix. Favorable ratings allow members to earn points called "decibels" which can be used to purchase virtual furnishings for their personalized studio areas. Members can also earn decibels by participating in a variety of promotional quizzes, games, and contests for Coca-Cola and its partners.
"Cat's Clicks: Music Goes Coca Cola"
Tech TV Review September 16, 2002
"Coca-Cola's Carol Kruse" (interview), by Sara Wilson
iMedia Connection, Oct 2, 2003
"CokeMusic.com's Viral Explosion, "ClickZ Case Study by Zachary Rodgers
May 14, 2003
If you like this world, you might also like Habbo Hotel, Dubit, Playdo or Yohoho! Puzzle Pirates