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Muse specializes in building customized virtual worlds for media companies, ad agencies, corporations looking to extend their brand and products, and broadband service providers. According a company press release, one of Muse's primary goals is "combining the sensory impact of television with the interactive and networking capabilities of the Internet". Muse worlds incorporate audio and video which can be used for both entertainment and promotional purposes. Muse also offers smaller web site owners the ability to build and customize their own Muse worlds to enhance web content offerings.

Muse offers incredibly seamless integration of 2D web content into a 3D space. Visitors can view and navigate any web site from within the world, allowing them to interact with current web offerings like online shopping, message boards, blogs, and streaming audio or video while chatting with others in the 3D environment. Muse's high-end graphics are top-notch, making this a much more visually appealing experience than other virtual worlds attempting similar integrations like Worlds.com.

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