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URL: http://www.dubit.co.uk/ Company: Dubit Ltd., Leeds, UK Launch Date: June 2001 Cost: Free System Requirements: Web browser with Macromedia Shockwave Plugin
View the Dubit Screen Shot Gallery Dubit is a free online community for UK teenagers. Its virtual world, called "dubitisland 3D Chat," is just one of several social networking features including message boards, IM, blogs, and sponsored games and competitions. One thing you'll notice right away about Dubit is its heavy emphasis on corporate sponsorship. Advertisements for various movies, services, and products dominate the web site, the chat rooms, and even the instant messages used by members. In fact, there are so many ads that the site comes off as something that exists solely to market various brands to teenage customers. Members are encouraged to sign up as "informers" to keep the company apprised of marketing trends and are even recruited to help advertise products and services to their friends. With such an unabashedly commercial spin on a virtual world, you'd expect the community to be filled with shallow, materialistic, impossibly trendy teens, right?
Dubit corporate site http://www.dubit.biz "Investment Boosts Prospects of Card Aimed at Young Consumers," Yorkshire Post Today August 23, 2005 http://www.yorkshiretoday.co.uk/ViewArticle2.aspx?SectionID=1299&ArticleID=1122857 Wow Web Designs Review of Dubit http://www.wowwebdesigns.com/designs/id_355/ "How we built Dubit.co.uk," .net Magazine http://www.netmag.co.uk/features/default.asp?pagetypeid=2&articleid=10395&subsectionid=511&subsubsectionid=220 If you like this world, you might also like Coke Studios, Habbo Hotel or Playdo
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